Client
mea, a leader in the InsurTech space

Role
Web design, responsive layout design, visual system extension, digital ad design, design production

The challenge
mea already had an established brand direction and a designed homepage, but the visual system needed to be applied across new web pages without feeling repetitive or disconnected. The challenge was to translate that existing direction into a wide range of pages and content types while keeping a cohesive, polished experience.

The approach
Using the existing homepage and brand system as a foundation, I designed the majority of the site's additional pages, establishing patterns for typography, layouts, content hierarchy, and reusable sections. I worked within the existing branding while finding ways to give individual pages their own structure. I also carried the brand into digital advertising, creating campaign assets that felt consistent with the broader mea experience.

Deliverables
Responsive website design, design system extension, digital ads