Client
Vanova Health, an independent healthcare system

Role
Brand application, brand guideline design, graphic element design, usage guidelines, responsive web design, mobile adaptation, design production

The challenge
As Vanova Health’s new identity and website were being developed, the brand needed clear rules for how its visual elements should be applied across different contexts.

The approach
 I developed how Vanova Health’s emerging brand would be applied, defining and documenting when and how key components should be used. I also designed select brand elements. I translated this work into an extensive brand guide that serves as a practical reference for brand usage. On the digital side, I supported the website design primarily by adapting desktop layouts for mobile, making responsive design decisions around hierarchy, spacing, imagery, and content flow.

Deliverables
Brand guideline, brand application, visual asset design, responsive web design mobile UI, design production