Client
Parkwest Casinos

Role
Visual design, creative concepting, paid social design, ad resizing & adaptation

The challenge
Parkwest’s existing paid social creative had become repetitive and dated, which created a need for a fresher visual direction that could generate more variety across its digital campaigns. The new work needed to feel energetic and current while retaining the elevated, refined quality of the Parkwest brand and working within the requirements of casino advertising.

The approach
The goal was to capture Parkwest’s refined casino experience while still bringing energy and excitement to the campaign. I developed a visual direction that balanced the two, using strong imagery and clear hierarchy to communicate the offer quickly. From there, I adapted the concepts across multiple ad sizes and placements to create a cohesive campaign.

Deliverables
Meta, Google Display, and PMAX ads